July 2005
July 7, 2005
CHINZ 2005 - Making CHI Natural
6th International Conference of the NZ chapter of the ACM's Special Interest Group on Computer-Human Interaction (SIGCHI-NZ)
University of Auckland
Computer Science Building
Corner Princes St and Wellesley St
Auckland
Website: CHINZ 2005
July 14, 2005
The Fantastic Voyage: Using Design to Get Into the Mind of the Customer
Sales & Marketing Institute
Speaker: Dorenda Britten
Design is a concept based on principles of 'getting it right'. The end goal is to put something in front of the customer that they will desire and purchase and want more of. Design leadership is about incorporating these principles into every aspect of a business to ensure that everything is geared towards creating products and services that are extraordinary, and that are sought after by customers.
Traditional wisdom says 'ask the customer what they want and deliver it to them'. Design says 'don't bother, they don't know'. One of the greatest challenges in design is getting into the mind of the customer, rather than just listening to their voice; figuring out where the customer will be by the time the product or service is ready for market. Design offers a framework and tools through which to achieve this goal.
Dorenda Britten is proactive, collaborative, open-minded and principled. She is deeply committed to raising the trading balance of New Zealand through developing high value products and services, and has a personal dream that design has become an acknowledged element in connecting New Zealand's creative talent to business opportunities. Come on this voyage of discovery with a remarkable woman.
Website: Sales & Marketing Institute
July 19, 2005
TCANZ Auckland - Dorenda Britten of Design Industry
Dorenda Britten of Design Industry will talk about the writer's contribution to the product development chain.
Tuesday 19th July
5.30pm for a 6pm start
at the StarDome observatory at Cornwall Park off Manuaku Road
$5 tcanz members, $10 non tcanz members.
RSVP and questions to: vicfitz[at]woosh.co.nz
July 20, 2005
Hit Lab NZ Open House
Open to all the public to come view the latest research projects which the HIT Lab NZ are working on.
Venue: HIT Lab NZ, Old Maths Building, University of Canterbury
Date: Wednesday, July 20, 2005
Time: 4pm - 7pm
Website: Hit Lab NZ Open House
July 26, 2005
e-government
Our next UPA event is happening next week on Tuesday 26th July.
We will be having an interactive brainstorming session on usability and the NZ e-government web guidelines. E-Government is revolutionising the way people interact with government, so we want to discuss:
· What your thoughts and ideas are regarding the guidelines
· What’s good, what needs improvement
· Whether the Usability Professionals' Association have a role to play on the future direction of the guidelines
Business analysts, information architects, developers, designers and other usability professionals who have worked on an E-Govt project are encouraged to attend.
In addition, Sam Ng will also give a short overview of what it was like at this year’s UPA international conference in Montreal, held just three weeks ago.
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TIME:
5:15pm to 7pm, Tuesday 26th July
LOCATION:
Optimal Usability, Level 4, 25a Marion Street, Wellington
RSVP (by 24th Jul):
Email sam.ng@optimalusability.com
AGENDA:
5.15pm – Drinks and catching up
5.45pm – UPA update and debrief on UPA 2005 conference
6.00pm – Discussion session on NZ e-government web guidelines