About Justine Sanderson

Justine SandersonI am a UX consultant based in Auckland, New Zealand. Prior to setting up my own consultancy, I had over 10 years experience in the IT industry in roles ranging from end-user support to business analyst. During this time, I  extensively applied usability principles on a diverse range of software and system development projects.

Since branching out on my own, I have worked on numerous projects, including intranets, content management systems, and e-commerce websites. My clients include the University of Auckland, the House of Travel, the Bank of New Zealand and the Ministry of Health.

I hold BA in Linguistics & Psychology from the University of Auckland, New Zealand.



I believe that technology should be desirable, useful, usable and innovative.

That’s why I take a integrated approach to product development. Branding, design, functionality, writing, trust and credibility all contribute to a positive customer experience.

And because I understand the challenges of the fast-paced web industry, I’ll work with you to develop solutions that are practical, timely, cost-effective, and suited to your business goals.

I’m dedicated to helping you build better products that customers find easier to use.

I believe that improving the usability of your website, software or product will:

  • reduce development and support costs
  • reduce the need for expensive redevelopment
  • increase sales & customer satisfaction
  • enhance your brand, and
  • give you a competitive edge.

How I work with clients

Together we’ll define the scope of your project and see where my services can help you meet your goals. There’s usually some discovery work, followed by a creative development cycle: from analysis to design to launch. Alternatively, sometimes I just help clients think things through. Let’s chat: justine@userfaction.com