Keith Robinson expands on his ideas about bridging the gap between User and Business Goals in a new article over at Digital Web.
Once you’ve altered your process to help align business and user goals, look for ways to show the value of your efforts in business terms. You can start slowly by holding a postmortem with your client and/or stakeholders to discuss how the project went. Gather success stories that show how user-centered design actually helps meet business goals and go out there and evangelize those to the people who count.